Folio
Strategic communications - mission statements presentations - reports - customer communications taglines - product names - product descriptions
Tractor Ventures
When? 2020-2024
Business: financial services, non-bank lender
Requirement: branding and customer communications
Target audience: high-growth startups, small-medium business
Assets produced:
logo
Company taglines
Product names
Customer communication templates
Outcome:
memorable mission statement
recognisable brand
marketable product name
efficient and consistent accounts receivable function
Knowledge Bird
When? 2010-2020
Business: sole trader - specialist consulting in knowledge management
Requirement: branding, content strategy and social media marketing
Target audience: high-growth startups, enterprise IT, CMOs, chief customer officers
Assets produced:
logo and imagery
eBook/white paper - A Simple Guide to Creating a Knowledge Base
Blog posts & medium posts
Conference presentations
LinkedIn & twitter
Outcome:
achieved global recognition in target audience
ongoing contract with Zendesk secured
directorship of professional membership association
winner of White Paper of the Year 2011, from the ITSMF Australia
authorship of industry text
Oye Modern
When? 2009-2010
Business: Online modern jewellery store
Requirement: copywriting
Target audience: style-conscious & internet-savvy buyers
Assets produced:
brief descriptions of jewellery items for wordpress website
Outcome:
increased sales and conversion to newsletter subscription
